I created the logo for GoPro’s 2024 California Roadtrip campaign in collaboration with Visit California and Roadsurfer RV. In addition, I designed air fresheners and stickers to be used across various mediums, including print, digital, and merchandise.
The goal was to develop a vibrant, playful design that aligned with GoPro’s adventurous spirit and brand identity. My work was featured on RV windows, printed on T-shirts, and used as hanging decor from rearview mirrors.
The project was executed using Procreate and Adobe Illustrator.
As the brand designer for Marine Microgreens, I developed the complete brand identity, including package design, hand drawn illustrations, and social media marketing.
My focus was on creating a visual language that communicated the brand’s fresh, sustainable ethos while ensuring consistency across all touchpoints.
The packaging was designed to be both eco-friendly and visually striking, enhancing the product's shelf appeal. Additionally, I managed the social media strategy, curating content that fostered engagement and growth across digital platforms.
As the Brand and Product Manager for Kim Dunham Jewelry, I designed the company’s website, creating detailed mockups for every page in Figma and collaborating closely with a Shopify developer to oversee the buildout.
In addition to web design, I managed all product photography, handling both the shooting and retouching of each product featured on the site.
My role also involved liaising with vendors to produce a range of collateral materials, including display cards, packaging, matchboxes, and more, ensuring all elements aligned with the brand’s identity.
Portfolio for a Nem Fisher, a producer.
Designed in Figma and Built in Webflow.
I designed the website for Island Time, a book by Vivian Kim, with a focus on a clean, minimalist interface that ensures intuitive user navigation. My role also involved crafting detailed mockups to serve as product imagery, providing prospective buyers with a preview of the book before its production was finalized.
